Career Center 2007 - Educational Sessions


Secrets of a Professional Resume Writer: Advanced Strategies that Get Results!

CCS201
Sunday, 06/03/07 1:45PM-3:00PM

Preparing an effective resume is about knowing how to market yourself - knowing how to "sell" your professional value to an employer in the most compelling way - but it's also about knowing the tricks that get resumes noticed in today's electronic job market.
At the conclusion of this session, participants will:
1. Know specific strategies to better "market" themselves in their resume
2. Know how to build a powerful resume "Profile" that grabs attention
3. Know how to use compelling language that has impact
4. Know how to customize their resume in the way that works best for them
Speaker(s): Ross Macpherson


Behavioral Interviewing - A Key to Effectively Being Hired and Hiring
CCS202
Sunday, 06/03/07 3:30PM-4:45PM

Behavioral Interviewing is an interviewing technique used by employers that asserts that the most accurate predictor of future performance is past performance in a similar situation. This approach will supply a more objective set of facts to make employment decisions than other interviewing methods. And don't we need to make better employment decisions? As interviewees, this approach will help you be better prepared for the interviews for those positions you want to land.
Speaker(s): Sharon Armstrong, Alan DeBack


Finding a Job that Gives You Joy
CCM101
Monday, 06/04/07 7:00AM-7:45AM

In this interactive session, a deceptively simple exercise reveals what aspects of life bring you joy; these must be incorporated into the job search. Individual attention plus class discussion gives insight into your needs. Similar exercises focus on what brings you satisfaction and what brings you peace. Examples of needs and outcomes drawn from the presenter's coaching practice make the process clearer.
Speaker(s): Letitia Sweitzer

Lights, Camera, Action: The Anatomy of an Interview
CCM102
Monday, 06/04/07 9:30AM-10:45AM

Want to see an interview up close and personal?
The Anatomy of An Interview is a lively, highly interactive session where you get to dissect the different parts of an interview from both sides of the desk. Participants will observe a mock interview then discuss the strengths and areas for development they see, for the employer and the applicant. There will be an opportunity for mock interview practice so the strengths can be applied immediately. An extra bonus is 3 interview guides ready for use.
Speaker(s): Sharon Armstrong, Alan DeBack

Grab Their Attention with Powerful Cover Letters!
CCM103
Monday, 06/04/07 11:00AM-11:45AM

Powerful cover letters are critical components to an effective career strategy, and yet most people prepare dull, uninteresting cover letters that are considered "poor at best" by recruiters, managers, and HR professionals.
The same applies to follow up letters - they are a critical addition to your career toolkit but they are so often done poorly (or worse, not at all). If you want to know how to prepare the kind of letters that demand attention and get you noticed, then this program is for you.
At the conclusion of this session, participants will:
1. Learn a simple 3-step formula to write craft effective letters
2. Know how to write a powerful "hook" that grabs attention
3. Know how to write a compelling "pitch" that showcases their expertise and value
4. Know how to create effective follow up letters (and why they are so important)
Speaker(s): Ross Macpherson


The Best Future is the One You Create
CCM201
Monday, 06/04/07 12:30PM-1:45PM

Behavioral scientists estimate that 80% of our attitudes are formed before the age of five. Because these attitudes are on our subconscious level, they are rarely addressed; yet, these very attitudes can be the difference between success and failure. Careers, family, goals, all hang in the balance because before you can move forward you must first identify what's holding you back. In this interactive workshop, you will
1) Learn what attitudes may be hindrances to your success and how to overcome them.
2) Six goal setting techniques they didn't teach you in time management programs.
3) How to use the life wheel to learn how to find balance and success in the core areas of life
When you leave this workshop you will be equipped to create - and achieve - the future you deserve!
Speaker(s): Karen Hosey


Executive Resume: A Reflection of You
CCM202
Monday, 06/04/07 2:15PM-3:30PM

Why do you need an accomplishment based resume if you are content in your current job? How can you quantify results you obtain in your job? How can you leverage these results to advance your career? Does your resume reflect your contribution to the overall business goals of your organization? The program, Executive Resume: A Reflection of You, will help you answer these questions, as well as give you an opportunity to write your own summary statement and at least one accomplishment statement during this interactive session. An executive resume is no longer a job description, but your marketing brochure. It has to grab the reader's attention and make them say, "Wow, I have to meet this person." Participants always walk away from this session shaking their heads saying, "I can't believe I was actually going to send out this resume, I've got a lot of work to do."
Speaker(s): Deleise Lindsay

Getting Your Message Out-Networking Throughout Your Career
CCM203
Monday, 06/05/07 4:00PM-5:15PM

Networking is a skill set for overall career/life success. Yet many of us don't think about it until we are in a job search. The relationships that we build over our lifetime serve as both short- and long-term investments. This session looks at key strategies for developing personal business relationships that help us get things done, make connections and build a strong framework for our personal career success.
At the conclusion of this session, participants will:
1. Distinguish between effective networking and assumptions that prevent us from being effective
2. Assess their own networking proficiency
3. Be able to begin a conversation with a stranger at a conference and other settings
4. Identify and use e-networking tools
5. Identify 2-3 action steps to enhance their overall career networking competence
Speaker(s): Anne Hull


Grab Their Attention with Powerful Cover Letters!
CCT101
Tuesday, 06/05/07 7:00AM-7:45AM

Powerful cover letters are critical components to an effective career strategy, and yet most people prepare dull, uninteresting cover letters that are considered "poor at best" by recruiters, managers, and HR professionals.
The same applies to follow up letters - they are a critical addition to your career toolkit but they are so often done poorly (or worse, not at all). If you want to know how to prepare the kind of letters that demand attention and get you noticed, then this program is for you.
At the conclusion of this session, participants will:
1. Learn a simple 3-step formula to write craft effective letters
2. Know how to write a powerful "hook" that grabs attention
3. Know how to write a compelling "pitch" that showcases their expertise and value
4. Know how to create effective follow up letters (and why they are so important)
Speaker(s): Ross Macpherson


Networking: Building & Maintaining Strong Career Relationships
CCT102
Tuesday, 06/05/07 10:00AM-11:15AM

We all know the importance of Networking--or building and maintaining career relationships. Yet, how many of us really engage in networking or understand the best techniques for doing so? Whether you are searching for a career position, marketing your own business, representing your organization in sales or service, or merely developing professional links, brushing up on your skills in the art of networking will definitely help you succeed.
At the conclusion of this session, participants will:
1. Create, critique, and practice a 30-second Introduction
2. Learn how to make small talk that will open big doors
3. Learn how to build effective relationships within and outside their company/organization
4. Learn how to increase their network by a minimum of 24 people annually
Speaker(s): Marilyn Feldstein


Online Networking
CCT103
Tuesday, 06/05/07 11:30AM-12:15PM

Online networking - building professional relationships through Internet-based social networks, discussion groups, blogs, and personal Web sites - is the hottest topic to hit the world of job hunting and career management since a little site called Monster started the electronic job search revolution of the 1990s.

Major online networks such as LinkedIn, with its nine million members, are changing the way professionals find, meet, and do business with each other. In addition, more professionals are expressing their personal "brand" online through their own websites or blogs as a way to gain visibility and attract opportunities. Attendees will gain valuable insights on how online networking tools can enhance the career management or job search processes.
Speaker(s): Diane Crompton, Ellen Sautter


Secrets of a Professional Resume Writer: Advanced Strategies that Get Results!
CCT201
Tuesday, 06/05/07 1:45PM-3:00PM

Preparing an effective resume is about knowing how to market yourself - knowing how to "sell" your professional value to an employer in the most compelling way - but it's also about knowing the tricks that get resumes noticed in today's electronic job market.
At the conclusion of this session, participants will:
1. Know specific strategies to better "market" themselves in their resume
2. Know how to build a powerful resume "Profile" that grabs attention
3. Know how to use compelling language that has impact
4. Know how to customize their resume in the way that works best for them
Speaker(s): Ross Macpherson


Successful Salary Negotiation
CCT202
Tuesday, 06/05/07 4:00PM-5:30PM

You will learn the techniques and strategies used for successful salary negotiation. Topics covered will include the "interview curve" - when it's right to begin a negotiation, 12 ways to postpone salary negotiation, 40 positive signs an employer is ready to negotiate, 7 strategies to get the salary desired, and 7 principles to increase chances for the best outcome. This session will equip you to help others (and yourself) get the best possible salary for any job, knowing when and how to negotiate successfully, including how to ask for and get a raise.
Speaker(s): Daniel Porot

How to Write A Winning Resume
CCW101
Wednesday, 06/06/07 7:00AM-7:45AM

This session covers various resume types and the advantages and disadvantages of each. Formats or layouts for resumes with examples are reviewed. What should and should not go in each section of a resume with plenty of examples. How to word each section for the greatest impact is critiqued. Cover and thank you letters with examples are discussed. Telephone etiquette and interviewing are also discussed. Each participant will receive a workbook.
At the conclusion of this session, participants will:
1. Understand how to ensure their resume stands out and gets read!
2. Know what should and should not go into each section of the resume
3. Understand how to use action verbs and make them "sing"
4. Know what employers really seek
Speaker(s): Diane Bogino


Grab Their Attention with Powerful Cover Letters!
CCW102
Wednesday, 06/06/07 8:00AM-9:15AM

Powerful cover letters are critical components to an effective career strategy, and yet most people prepare dull, uninteresting cover letters that are considered "poor at best" by recruiters, managers, and HR professionals.
The same applies to follow up letters - they are a critical addition to your career toolkit but they are so often done poorly (or worse, not at all). If you want to know how to prepare the kind of letters that demand attention and get you noticed, then this program is for you.
At the conclusion of this session, participants will:
1. Learn a simple 3-step formula to write craft effective letters
2. Know how to write a powerful "hook" that grabs attention
3. Know how to write a compelling "pitch" that showcases their expertise and value
4. Know how to create effective follow up letters (and why they are so important)
Speaker(s): Ross Macpherson


Present Yourself with Presence
CCW103
Wednesday, 06/06/07 9:30AM-10:15AM

What 'body' will you take with you to your next interview or meeting - calm and curious, nervous and all over the place, open without spilling your guts, confident yet not a know-it-all, look them in the eye/stare them down/look away? Join us to explore what 'body' you want to take with you - how you prepare the physical body to make the lasting impression you want. We'll use props and music and each other to play with this proven method for success.
At the conclusion of this session, participants will:
1. Know the secret skill of body and mood and its importance in making an impression.
2. Feel the difference in response to certain body energies.
3. Have three ways to prepare their body to create the impact they want.
Speaker(s): Augusta Horsey Nash


Getting It!
CCW104
Wednesday, 06/06/07 10:30AM-11:45AM

How to get what you want in life! By using a simple yet compelling three-step process, you can create the life you want. The three steps are: know what you want, ask for it, and believe it. This may seem simple, yet many people don't really know what they want. In this presentation you will clarify what it is you want and prioritize it. Next, we will talk about how to ask for it and who to ask. Third, everyone will practice asking for it and believing they can have it! At the conclusion of this session, participants will:
1. Have a list of what they want, prioritized
2. Learn how to ask for it
3. Practice speaking their wants verbally and with their body
Speaker(s): Jesi Hirsch


Approaching Your Job Search from Your Heart
CCW201
Wednesday, 06/06/07 12:00PM-1:15PM

This program will help participants come to know themselves by learning about what they truly want for their careers and by connecting with their passions. There are numerous organizations that assist individuals with the functional job search tools (resume updates, interview skills, target research, etc.).
In this workshop, participants will identify their personal values, create their "ideal" jobs as their visions, and learn how to make it happen through facilitation, hands-on exercises, and working in pairs and groups. They will learn to align their personal lives, develop their own personal "Boards of Directors," and form effective networks. In addition, they will create a plan for maintaining their career visions by developing accountability partnerships with key individuals in their lives to keep them on track.
Recruiters and staffers all agree that candidates who truly care about their work stay on the job. Focusing on this aspect of their job search will help participants make better decisions as they field job offers and career opportunities.
Speaker(s): Peggy Titus Hall


Thanks to Marshall Brown, Founder, Marshall Brown & Associates for coordinating the 2007 ASTD Career Center. Marshall Brown & Associates is a professional career and executive coaching firm headquartered in Washington, DC.